“The Digital Acceleration of PSA International: Always Moving, Always Alongside”

 

• Company: PSA International

• Year: 2024

• Themes: Digital Transformation; Digital Vision; Digital Capabilities; Innovation; Technologies; Digital Talent

• Pages: 12 pages plus appendices

 

The Setting

The case study is set in 2024, marking a pivotal moment for PSA International with the appointment of a new CEO. Tasked with leading the organisation into a new era, the CEO inherits an ambitious digital vision—one that has guided PSA through a decade of transformation but now faces new challenges in an evolving global landscape.

 

PSA’s flagship project, the Tuas Mega Port, is poised to become the world’s largest automated container terminal by the 2040s. Central to this vision are cutting-edge technologies like autonomous vehicles, IoT-enabled systems, 5G connectivity, and advanced data analytics. However, as the competitive environment shifts and customer expectations rise, the question remains: How can PSA sustain its digital leadership and achieve its bold vision?

 

The Learning Focus

This case study places a special emphasis on digital vision—how to create, drive, and achieve it in the face of complexity and uncertainty. Learners will explore the critical role of leadership in shaping a vision, aligning an organisation around it, and turning it into actionable strategies.

 

Through this lens, participants examine how PSA’s new CEO can:

 

• Build on the existing vision while adapting to emerging challenges.

• Navigate the integration of innovative technologies with operational realities.

• Inspire and align teams across the organisation to stay committed to long-term transformation goals.

 

Key Takeaways

By engaging with the PSA International case study, learners will:

 

• Understand the core elements of creating, driving, and achieving a digital vision.

• Gain insights into the leadership skills needed to guide large-scale transformation.

• Explore the balance between technological innovation and practical implementation.

• Reflect on the importance of aligning an organisation around a shared, aspirational goal.